Telstra IN:SIGHT

Curration of thought leadership contents aimed at the CEOs. We implemented 'Content Darwinism' principles to keep the articles relevant and engaging

Role: Art Direction, UI/UX      Agency: CHE Proximity      Client: Telstra

THE 3 DAY PITCH

BRAND EXPLORATION PHASE

Much like other corporate giants, Telstra has a strict and multi-faceted brand guidelines to adhere to. Working closely with the Brand & Marketing team, we navigated through all the layers extensively

THE 3 GOLDEN HOURS

CONCEPTING IN SOLITUDE

The full team spent the whole first day to brainstorm with practically no takeaway. I then spent the next 3 hours in solitude and came up with a potential solution to the brief

THE NEXT 2 DAYS

The pitch was won. It was such a sweet reward after an intense 3 days turn around

COMPONENTS LIBRARY

Reinforcing consistency is crucial as this site is running a CMS (Lithium) and run by multiple admins. We believe component based approach is the best solution