Jetstar Airline

Turning an over-cluttered booking platform delightful by placing users first and streamlining complex business requirements

Role: UI/UX, Art Direction, Interaction      Agency: Isobar      Client: Jetstar Airline

EARLY CONCEPTS & CHALLENGES

Initial approach was to infuse visuals into the platform and improve on their current product - some early developments below. At the end of the exercise; however, I strongly believe redesigning the whole platform by redefining the UI components is a necessary approach

PROJECT APPROACH

Establishing UI Patterns where each component has its own roles and represent a set of business goals

PLAN OUT YOUR FLIGHTS

Grouping information contextually. Each card is designed to cater various flight scenarios and important notes

SORT OUT YOUR BELONGINGS

Assigning baggages made simple. Either per passenger or across all sports the same control patterns

KEEP HUNGER AT BAY

We emulate real-life 'dining' scenarios to establish better user journeys and create better contextual groupings

SEATING PREFERENCES

Improving the mechanism, information structure and interactions to create an intuitive and delightful experience

PROJECT SUMMARY

The new booking experience translated complex business requirements in a simple(r) way